Yesterday, I blogged about new network market research claiming that women want to see bloody, gory violence perpetrated by their small-screen counterparts — and why that interpretation of the research reflects a crisis of vision on the part of programming decision-makers.
Today, I discussed this issue with The Today Show’s Amy Robach, explaining that it’s not the blood and violence women want–it’s fully fleshed-out, well-written, strong, smart, witty female characters with agency. (I described this as the opposite of all those babes fighting for the lone Y chromosome in their midst on reality shows like The Bachelor and sniping at each other on frenemy series like The Real
Housewives.) Check it out:
“What Women Want to Watch on TV,” The Today Show, NBC, Sept. 4, 2010:
I’ll add to this post a bit later — so, stay tuned for details about why the segment was framed around female TV heroines, rather than “women want blood!” as it was originally going to be. But since I woke up at 5:30am to get to the studio on time, you don’t want me writing much right now.
In the meantime, those snarky media critics over at the Evil Slut Clique TV blog took a partial transcript of the segment (a quick and impressive task, especially at 9am).
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Thanks, Evil Sluts!
And, as always, if you’re interested in issues related to gender (and race, class, sexuality, and more) in news and entertainment media, visit WIMN’s Voices, the group blog of Women In Media & News, where I and dozens of other women analyze news and entertainment media.
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